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Cookie Policy

Last updated: December 18, 2024

1. Introduction

This Cookie Policy explains how Fact Light Smart Home Systems ("we," "our," or "us") uses cookies and similar tracking technologies when you visit our website at fact-light.com (the "Website").

This policy should be read alongside our Privacy Policy and Terms of Service. By continuing to use our Website, you consent to our use of cookies as described in this policy.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

2.1 Types of Cookies

  • Session Cookies: Temporary cookies that are deleted when you close your browser
  • Persistent Cookies: Cookies that remain on your device for a set period or until manually deleted
  • First-Party Cookies: Cookies set directly by our website
  • Third-Party Cookies: Cookies set by external services we use on our website

3. How We Use Cookies

We use cookies for several purposes to enhance your browsing experience and improve our services:

3.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled without affecting core functionality.

  • Authentication: Remember your login status and preferences
  • Security: Protect against cross-site request forgery and other security threats
  • Load Balancing: Distribute website traffic efficiently
  • Cookie Consent: Remember your cookie preferences

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information.

  • Google Analytics: Track website usage, popular pages, and user behavior patterns
  • Performance Monitoring: Monitor website speed and identify technical issues
  • A/B Testing: Test different versions of website features for optimization

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization features.

  • Language Preferences: Remember your preferred language settings
  • Location Services: Provide location-relevant content and services
  • Form Data: Remember information you've entered in forms
  • Accessibility: Remember accessibility preferences and settings

3.4 Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and track campaign effectiveness.

  • Targeted Advertising: Show relevant ads based on your interests
  • Social Media: Enable sharing on social platforms and track engagement
  • Email Marketing: Track email campaign effectiveness and engagement
  • Retargeting: Show relevant ads when you visit other websites

4. Specific Cookies We Use

4.1 Essential Cookies

Cookie Name Purpose Duration
fact_light_session Maintains user session state Session
csrf_token Security protection against CSRF attacks Session
cookie_consent Stores your cookie preferences 1 year

4.2 Analytics Cookies

Cookie Name Purpose Duration
_ga Google Analytics - distinguishes users 2 years
_ga_* Google Analytics - session persistence 2 years
_gid Google Analytics - distinguishes users 24 hours

4.3 Marketing Cookies

Cookie Name Purpose Duration
_fbp Facebook Pixel - ad targeting 90 days
_gcl_au Google Ads - conversion tracking 90 days
linkedin_pixel LinkedIn advertising tracking 30 days

5. Third-Party Services

We use several third-party services that may set their own cookies:

5.1 Google Services

  • Google Analytics: Website analytics and user behavior tracking
  • Google Ads: Advertising and conversion tracking
  • Google Maps: Location services and mapping functionality
  • YouTube: Embedded video content

5.2 Social Media Platforms

  • Facebook: Social sharing and advertising pixels
  • LinkedIn: Professional networking and B2B advertising
  • Twitter: Social sharing and engagement tracking
  • Instagram: Visual content sharing and engagement

5.3 Business Tools

  • Customer Support Chat: Live chat functionality and support tickets
  • Email Marketing: Newsletter management and campaign tracking
  • CRM Integration: Customer relationship management and lead tracking

6. Managing Your Cookie Preferences

6.1 Cookie Consent Manager

When you first visit our website, you'll see a cookie consent banner allowing you to:

  • Accept all cookies
  • Accept only necessary cookies
  • Customize your cookie preferences

You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.

6.2 Browser Settings

You can also control cookies through your browser settings:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

6.3 Opt-Out Tools

For specific services, you can opt out directly:

  • Google Analytics: Google Analytics Opt-out Browser Add-on
  • Facebook: Facebook Ad Preferences
  • Digital Advertising Alliance: Industry Opt-out Page

7. Impact of Disabling Cookies

Disabling certain cookies may affect your experience on our website:

7.1 Essential Cookies

Disabling essential cookies may result in:

  • Inability to log in or maintain session state
  • Loss of security protections
  • Reduced website functionality
  • Inability to submit forms or access certain features

7.2 Analytics Cookies

Disabling analytics cookies may result in:

  • Loss of website performance insights
  • Reduced ability to improve user experience
  • Less personalized content recommendations

7.3 Marketing Cookies

Disabling marketing cookies may result in:

  • Less relevant advertisements
  • Repeated display of the same ads
  • Reduced social media integration
  • Loss of campaign tracking and optimization

8. Cookie Storage and Security

8.1 Data Security

We implement appropriate security measures to protect cookie data:

  • Encryption of sensitive cookie data
  • Secure transmission protocols (HTTPS)
  • Regular security audits and updates
  • Access controls and monitoring

8.2 Data Retention

Cookie data is retained according to specified durations:

  • Session cookies are deleted when you close your browser
  • Persistent cookies have specific expiration dates
  • You can delete cookies manually at any time
  • We regularly review and update retention periods

9. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children through cookies or any other means. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. International Data Transfers

Some of our third-party services may transfer cookie data outside the UK and EEA. We ensure appropriate safeguards are in place:

  • Data Processing Agreements with adequate protections
  • Standard Contractual Clauses where required
  • Adequacy decisions for certain countries
  • Additional security measures for sensitive data

11. Updates to This Policy

We may update this Cookie Policy from time to time to reflect:

  • Changes in our cookie usage practices
  • New technologies or services we implement
  • Updates to applicable laws and regulations
  • Feedback from users and regulatory authorities

We will notify you of significant changes by:

  • Updating the "Last updated" date at the top of this policy
  • Displaying a notice on our website
  • Sending email notifications to registered users

12. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Fact Light Smart Home Systems

42 Regent Street
London, SW1Y 4NX
United Kingdom

Email: [email protected]

Phone: +44 20 7123 4567

Data Protection Officer

Email: [email protected]

Cookie Settings

You can manage your cookie preferences at any time by visiting our page.

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Registered in England and Wales. Company Number: 12345678