Privacy Policy
Last updated: December 18, 2024
1. Introduction
Fact Light Smart Home Systems ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (fact-light.com), use our services, or interact with us.
This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website or services, you consent to the data practices described in this policy.
2. Information We Collect
2.1 Personal Information
We may collect the following types of personal information:
- Contact Information: Name, email address, phone number, postal address
- Account Information: Username, password, preferences, and account settings
- Service Information: Details about your smart home systems, installation preferences, and service requests
- Communication Records: Records of our correspondence, including customer service interactions
- Financial Information: Payment details, billing address, and transaction history
2.2 Technical Information
- Website Usage Data: IP address, browser type, operating system, pages visited, and time spent on our site
- Device Information: Information about smart home devices you install or integrate with our systems
- Cookies and Tracking: Data collected through cookies, web beacons, and similar technologies
2.3 Information from Third Parties
We may receive information about you from third-party sources, including:
- Social media platforms when you interact with our content
- Business partners and referral sources
- Public databases and directories
- Smart home device manufacturers for integration purposes
3. How We Use Your Information
We use your personal information for the following purposes:
3.1 Service Provision
- Providing smart home installation and maintenance services
- Processing orders and managing customer accounts
- Communicating about your services and support requests
- Scheduling appointments and managing service calls
3.2 Customer Support
- Responding to inquiries and providing technical support
- Troubleshooting smart home systems remotely
- Providing product updates and security patches
- Maintaining service records and warranties
3.3 Marketing and Communications
- Sending newsletters and promotional materials (with your consent)
- Informing you about new products and services
- Conducting market research and surveys
- Personalizing your experience on our website
3.4 Legal and Business Operations
- Complying with legal obligations and regulatory requirements
- Protecting our rights and preventing fraud
- Improving our website and services through analytics
- Managing business relationships and partnerships
4. Legal Basis for Processing
Under UK GDPR, we process your personal data based on the following legal grounds:
- Contract Performance: Processing necessary to fulfill our service contracts with you
- Legitimate Interests: For business operations, fraud prevention, and service improvement
- Consent: For marketing communications and non-essential cookies (where you have given consent)
- Legal Obligation: To comply with applicable laws and regulations
- Vital Interests: To protect health, safety, or security when necessary
5. How We Share Your Information
We may share your information with the following parties:
5.1 Service Providers
- Installation technicians and maintenance contractors
- Cloud hosting and data storage providers
- Payment processing companies
- Customer support and communication platforms
5.2 Business Partners
- Smart home device manufacturers for integration and support
- Insurance companies for warranty and protection plans
- Financing partners for payment plan options
5.3 Legal Requirements
We may disclose your information when required by law, including:
- In response to court orders, subpoenas, or legal process
- To comply with regulatory investigations
- To protect our rights, property, or safety
- To prevent fraud or criminal activity
6. Data Security
We implement appropriate technical and organizational measures to protect your personal data:
- Encryption: Data is encrypted in transit and at rest using industry-standard protocols
- Access Controls: Strict access controls limit who can view your information
- Regular Audits: We conduct regular security assessments and updates
- Staff Training: Our employees receive regular data protection training
- Incident Response: We have procedures in place to respond to data breaches
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
7. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy:
- Customer Records: Maintained for the duration of our business relationship plus 7 years for legal compliance
- Service Data: Retained for warranty periods and ongoing support obligations
- Marketing Data: Kept until you withdraw consent or for 3 years of inactivity
- Website Analytics: Typically retained for 26 months
When data is no longer needed, we securely delete or anonymize it according to our data retention policies.
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data in certain circumstances
- Right to Restrict Processing: Request limitation of how we process your data
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or for marketing purposes
- Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis
To exercise these rights, please contact us using the information provided in Section 12.
9. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience:
9.1 Types of Cookies We Use
- Essential Cookies: Necessary for website functionality and security
- Analytics Cookies: Help us understand how visitors use our website
- Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness
- Preference Cookies: Remember your settings and preferences
9.2 Cookie Management
You can control cookie settings through:
- Our cookie preference center (available on first visit)
- Your browser settings to block or delete cookies
- Opt-out tools provided by advertising networks
Note that disabling certain cookies may affect website functionality.
10. Third-Party Links
Our website may contain links to third-party websites, including:
- Smart home device manufacturer websites
- Social media platforms
- Partner company websites
- Regulatory and industry association sites
We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes in our business practices
- Updates to applicable laws and regulations
- New features or services we offer
- Feedback from customers and regulators
We will notify you of significant changes by:
- Posting a notice on our website
- Sending an email to registered users
- Updating the "Last updated" date at the top of this policy
Continued use of our services after such changes constitutes acceptance of the updated policy.
12. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Data Protection Officer
Fact Light Smart Home Systems
42 Regent Street
London, SW1Y 4NX
United Kingdom
Email: [email protected]
Phone: +44 20 7123 4567
Supervisory Authority
You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113